Audio Guides and Tours

Voiceover for museums, heritage sites and visitor attractions - from clear, informative guides to character-led tours and tailored tours for younger audiences.

I provide voiceover for audio guides and tours across museums, heritage sites and visitor attractions. My work combines clarity, pacing and accessibility with an understanding of how voice guides people through physical spaces and shared experiences. Alongside traditional informational guides, I also specialise in dramatic and character-led audio tours, particularly for children and family audiences, where engagement, warmth and storytelling are essential.

What I offer:
Audio guides serve different audiences - and not all of them want the same kind of voice. I tailor delivery to suit the setting, subject matter and listener. 

This includes:

•  Traditional audio guides
    Calm, measured narration designed for extended listening, clarity and accessibility 
    across mixed audiences.

•  Children’s audio guides & family tours
   Character-led, entertaining performances that hold attention, encourage curiosity 
   and make information memorable.

•  Dramatic or story-based tours
   Narrative-driven guides that use voice, pacing and character to bring locations, 
   history and environments to life.

Approach & tone 

Clients value audio guides that feel easy to listen to, appropriate to context, and professionally produced. 
My approach focuses on:

  • Clear, paced delivery suitable for long listening sessions
  • A warm, approachable tone that works across age groups
  • Sensitivity to historical, cultural and educational contexts
  • The ability to shift between neutral guidance and character-led performance where appropriate

All recordings are delivered from a broadcast-quality studio, ready for integration into tour systems and apps.

Audio Guide Reel
A selection of audio guide work, including traditional museum narration and character-led tours for children and family audiences.

Audio Guides & ToursPhil Rowe
00:00/ 00:10

Why character-led guides matter 
The tourism and heritage sector is increasingly recognising that engagement matters as much as information, particularly for younger visitors. Well-designed, character-led audio guides:

  • Improve attention and recall
  • Encourage exploration
  • Make educational content more accessible
  • Enhance the overall visitor experience

My experience in character performance allows these guides to remain entertaining without sacrificing clarity or accuracy.

Working together

I work closely with producers, curators and creative teams to ensure:

  • Tone matches audience expectations
  • Characters enhance rather than distract
  • Scripts remain clear and intelligible in real-world environments
  • Final audio supports the wider visitor experience

I’m equally comfortable working from tightly scripted material or collaborating during development to find the right voice approach.

If you’re developing an audio guide or tour and would like to discuss tone, audience or approach, feel free to get in touch.

Discuss a  guide project
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